Can you keep a secret Essays

Can you keep a secret Essays Can you keep a secret Paper Can you keep a secret Paper The two plays that I have chosen to compare are Road by Jim Cartwright and Can you keep a secret by Winsome Pinnock. Road had its theatrical debut in 1986, at the Royal Court Theatre in London, and was later adapted by the BBC to a film in 1987. Can you keep a secret was written in 1993 and was one of the many successful plays written by Winsome Pinnock. Road is a play that scopes into the lives of a number of people living down the same run-down, poverty stricken road. By use of a narrator, Scullery, we are introduced to all the main characters in the road and given a brief insight to their tragic and almost pathetic lives and pastimes, which mainly revolve around drink, drugs and sex. Can you keep a secret is a play about the after affects of a racist killing, particularly on a teenage girl who has to face up to a moral dilemma, whether to tell the truth or keep quiet for her boyfriend who is the murderer. The main theme that both plays have in common is the idea of loss of identity. In Road we see the loss of identity, people not knowing why they exist, not fighting for a better life or being who they want to be or once were. Long ago I gived up the idea of making a book, and instead, now I just give em out to people for the price of a pint or chips Here we have the Professor, (not a real one) whilst he introduces himself to the audience. We can see by his tone of voice and comment about his life that he is not the ambitious type, has given up on life and just takes what is given to him in terms of luck. A lot of the characters in Road have similar attitudes. Can you keep a secret talks about identity in a slightly different way. It demonstrates what many teenagers experience when growing up and learning what to do and what not to do. Teenagers are often faced with confusion about identity, particularly their own. This play demonstrates this, with many of the characters knowing inside them that something is wrong but not having the courage to face up to it. Letting others cloud their judgement. Were like Siamese twins. If one gets hurt the others feel it. Here one of the boys, Chunky, insisting on his loyalty to Sean after he just killed Derek. This sort of attitude, when concerning something as serious as a murder is very naive but is a common problem within teenage problems. The other themes in Road include depression, dis-satisfaction with ones life and existentialism. The idea of having a negative, and almost bitter view on life and being led to believe that life doesnt get any better or worse. Fucking long life init. This phrase is repeated throughout the play by different characters at the end of their scene directly to the audience, emphasising their attitude towards life. Can you keep a secret deals with other themes such as mateship and loyalty, racism and pier pressure. The ways in which the themes and story lines are put across in each play are very different. Road, rather then using a traditional beginning, middle and end structure it uses an episodic structure to demonstrate the themes of the play rather then a story line and subplot. Each character in Road has their own story to tell and they are briefly touched on throughout the whole play by use of lengthy, personal and emotive monologues and character to character dialogue. But all I did was go down. I lost my wife, me family, half me stomach, everything The professors monologue describes his life and struggles. Can you keep a secret however has a more conventional structure, and has more dialogue between characters to tell the story compared to Road. The whole script is interaction between characters to tell the story. You do not learn as much about the characters in Can you keep a secret as you do in Road as Road is based upon deeper analysis of characters and their lives by monologues and the characters talking directly to the audience and opening up to the audience. See how easy you can slip when youre a scientist in the slums. Professor, talking about his life, almost ashamed of his experiences. In Can you keep a secret there is no interaction with the audience and the audience are distanced from the characters and story. Whereas with Road the play breaks the 4th wall and the characters get fully involved with the audience on and off stage and talk direct to the audience in character. Which allows the audience to get a deeper understanding of each character.

The 20 Best Graphic Design Schools in the US

The 20 Best Graphic Design Schools in the US SAT / ACT Prep Online Guides and Tips Graphic designers are involved in nearly everything we look at, watch, or read, from the designs on books, to the way websites navigate, to halftime commercials, to logos on business cards. Graphic designers are the visual wizards who make sure every concert poster and app user interface has an impact and communicates a desired message. If this sounds appealing to you, you might wonder how you can become a graphic designer. Well, you go to school! In this article, I’ll discuss what a graphic design program is, how I created this list, the best graphic design schools, and how to choose the right program for you. What Is a Graphic Design School? Graphic design, or communication design, is the use of image, text, and media to convey information or ideas. Graphic designers are strategic communicators who design advertisements, book jackets, posters, websites, app interfaces, publishing layouts, album art, logos, and so on and so forth. If you’re creative and innovative, particularly if you’re also interested in technology, graphic design may be a good option for you. To become a professional graphic designer, you’ll need a strong portfolio of work to show potential employers, which you could theoretically do on your own or by getting an associate degree. But if you want a fully fleshed-out college experience, a guaranteed strong portfolio, and ready-made industry connections, consider getting a BA or BFA in graphic design or communications design (the name and specific degree type depends on the school). Graphic design programs can be found both at art schools and as departments within larger universities. They're even found at some technical schools! This list includes graphic design programs of all types, but all are great places to get a graphic design education and to learn the skills you need to launch a design career. Ranking Methodology for Graphic Design Schools How did I compile these graphic design school rankings? First, I found as many lists of the best graphic design schools that I could possibly find. I eliminated ones that seemed to come from less reliable or less reputable sources (like personal blogs) or that were already aggregated lists from other sources (since they would be redundant). This left me with rankings from all kinds of sources with all kinds of data- trade magazines, alumni rankings, student satisfaction, and so on. US News and World Report does not rank undergraduate graphic design programs but does have data on freshman retention rates, which I also factored in. All of the rankings were preliminarily averaged. Schools were then ranked based on average score, how many lists they appeared in (so a school that appeared in spots 5 and 6 on two lists but appeared on no others didn’t necessarily beat a school that appeared in spots 7, 8, 7, and 8 on four lists). Freshman retention rates were used to break ties in close calls. Overall, the rankings reflect a fairly holistic measure of prestige/name recognition, student satisfaction, alumni valuation of the program, and return-on-investment. Was this layout designed by a master graphic design student? You decide. The Best Graphic Design Schools Here are the 20 top graphic design programs. Included with each entry is the school's location, information about the school, its acceptance rate, and the degrees offered. All acceptance rates are for fall 2019 unless otherwise noted. I’ve linked to our admissions requirements pages for all of these schools, but these pages are mostly focused on GPA and test scores. Keep in mind that when applying to a graphic design program, a strong portfolio of your past creative work will likely be more important than grades or GPA. Best Overall Programs These are programs with high name recognition, consistently high rankings, and notable faculty and alumni. Rhode Island School of Design (RISD) - Providence, Rhode Island RISD is essentially the Harvard of art schools in terms of name recognition and famous alumni (including, but not limited to, the founders of Airbnb, animator/comedian Seth MacFarlane, actor James Franco, and fashion designers Nicole Miller and Jill Stuart). Alumni have also received a number of MacArthur â€Å"genius† grants. If you attend RISD, you can expect well-funded programs and faculty in the very top of their disciplines. It’s unsurprising, then, that RISD was consistently at the top of school rankings for graphic design. It’s one of the most competitive schools on this list and has a strongly established, well-known graphic design program. Students apply to RISD overall and do not select a major until midway through their first year of study. Graphic Design is one of the largest undergraduate departments at RISD, with about 165 students. Students graduate with a BFA degree. See here for our expert admissions requirements for RISD. Acceptance Rate: 29% Degree Offered: BFA in Graphic Design Parsons School of Design (The New School) - Manhattan, New York Parsons is another school with a lot of name recognition and top-notch faculty, and they consistently appear at the top of best-program rankings. In 2019 the school was named the best design school in the United States by QS World University Rankings, and the third-best in the world, largely in recognition of its interdisciplinary focus on the nuts-and-bolts technical and the design-functional. The school's four-year BFA program in Communication Design (a graphic design equivalent) has placed alumni at Google, Facebook, and New York Magazine, and has also produced a healthy crop of entrepreneurs and freelancers. See here for our expert admissions requirements for Parsons. Acceptance Rate: 35% (The New School) Degree Offered: BFA in Communication Design The Pratt Institute - Brooklyn, New York The Pratt Institute is another prestigious program located on a historic campus in Brooklyn, NY. They are invested in a philosophy of â€Å"poetic pragmatism,† in which artistic vision is married with practical skills. Many faculty are working professionals in their fields who teach part-time. The Pratt Institute offers a BFA in Communications Design- an interdisciplinary program focusing on advertising, illustration, and graphic design (you choose to focus on one of the three areas). Alumni praise the program for preparing them for careers in their fields and for its innovative and boundary-pushing focus. See here for our expert admissions requirements for the Pratt Institute. Acceptance Rate: 57% Degree Offered: BFA in Communication Design Hey, maybe you'll cross this bridge to get to Pratt! Highly Regarded Programs These programs are well-resourced and well-known in the industry. Many offer their own unique spin on graphic design or have a special focus not found at many other institutions. ArtCenter College of Design - Pasadena, California The ArtCenter’s undergraduate program in graphic design gives extensive training in both old and new media, creating well-rounded practitioners with skills spanning all areas of graphic design as a discipline. The ArtCenter encourages an experimental and socially conscious approach. The school also offers a great return-on-investment, with alumni making higher salaries than graduates from peer institutions. Graduates end up in a variety of industries and fields; alumni currently work for many diverse companies, such as Nike and NASA. See here for our expert admissions requirements for the ArtCenter College of Design. Acceptance Rate: 70% Degree Offered: BFA in Graphic Design Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Maryland Institute College of Art (MICA) - Baltimore, Maryland MICA has a modern, urban campus in Baltimore and offers a craft-focused BFA in Graphic Design that aims to develop both your creativity and your skill with technology. MICA also offers liberal arts minors like Gender Studies and Critical Theory. Additionally, it has a unique interdisciplinary BFA program in humanistic studies, allowing you to combine your graphic design education with an interdisciplinary focus on the liberal arts and humanities. See our expert admissions requirements for MICA here. Acceptance Rate: 64% Degree Offered: BFA in Graphic Design California Institute of the Arts (CalArts) - Valencia, Santa Clarita, California If you dream of attending an art school founded by Walt Disney, CalArts is for you. Disney envisioned CalArts as a place where students from all artistic disciplines could develop in a collaborative, workshop-centered environment. The BFA Graphic Design program is fairly small, with only about 12-20 new students each year. Many alumni go on to work for film, television, and major tech companies. If Hollywood’s calling you, CalArts could be a great choice! See here for our expert admissions requirements for California Institute of the Arts. Acceptance Rate: 33% Degree Offered: BFA in Graphic Design Carnegie Mellon School of Design - Pittsburgh, Pennsylvania You might be surprised to see a big research university known for its engineering program on a graphic design list. But don’t be! Carnegie Mellon has an innovative approach to the study and craft of graphic design; alumni praise the program’s integration of the artistic points of design with advanced technologies. Instead of a BFA, the Carnegie Mellon school of design offers a BDes, or Bachelor of Design. It also offers an interdisciplinary degree in design combined with another course of study of a student’s choice, which should be very appealing to students with multiple interests. Finally, it's a great choice if you want an art-school education but a big research university experience. Overall, Carnegie Mellon provides a cutting-edge, strong foundation for design careers. See here for our expert admissions requirements for Carnegie Mellon (note that this is for Carnegie Mellon overall, and the different subschools may have slightly different requirements). Acceptance Rate: 17% Degree Offered: Bachelor of Design (BDes) School of Visual Arts- Manhattan, New York The School of Visual Arts offers a BFA in Graphic Design, with the option to specialize in graphic design in fields like package design, website design, book jacket design, and so on. Alumni have praised the school’s amazing networking opportunities- SVA has a robust internship program, holds professional-level exhibitions of student work, and sends compilations of graduating student work to industry giants every year in the Senior Library. SVA is a good choice if your primary concern is being commercially marketable and networking; it might not be the school for you if you're interested in the practice of design on an artistic and/or theoretical level. See here for our expert admissions requirements for the School of Visual Arts. Acceptance Rate: 72% Degree Offered: BFA in Graphic Design Savannah College of Art and Design (SCAD) - Savannah, Georgia Savannah College of Art and Design is unusually large for an art school, with over 11,000 students enrolled. You can get a BA in Visual Communication (with a focus on graphic design) or a BFA in Graphic Design, so your options are flexible. Professors have significant industry experience, and you’ll have a chance to study abroad at SCAD’s global campuses in Hong Kong or Lacoste, France. Overall, SCAD is a solid design school that offers lots of opportunities for motivated students. See here for our expert admissions requirements for Savannah College of Art and Design. Acceptance Rate: 72% Degrees Offered: BA in Visual Communication, BFA in Graphic Design At SCAD, you could have access to these trees all the time! Virginia Commonwealth University - Richmond, Virginia This is another great choice if you want the art-school chops with the big university experience: VCU is a large public university with more than 30,000 students. VCU offers a BFA in Graphic Design- but you have to complete the â€Å"Art Foundation† sequence before you can apply into the major. See here for our expert admissions requirements for Virginia Commonwealth University. Acceptance Rate: 81% Degree Offered: BFA in Graphic Design Is Hollywood beckoning? Well-Regarded Programs This section includes some big-name art schools whose graphic design programs aren’t quite as well established as their other programs as well as some up-and-coming graphic design programs that are just now gaining steam. Otis College of Art and Design - Los Angeles, CA The BFA program in graphic design at Otis is located in the Communication Design department, which also houses programs in illustration and advertising design. Otis primarily prepares its graduates to work in the professional sphere; past graphic design graduates have worked for Apple, Anthropologie, Conde Nast, Disney, Interscope Records, Mattel, Sony, and Target. It’s a good choice for students who’d like to do design work for major companies and are interested in some of the more commercial aspects of graphic design. See here for our expert admissions requirements for Otis College of Art and Design. Acceptance Rate: 94% Degree Offered: BFA in Communication Design, graphic design focus University of Cincinnati College of Design, Architecture, Art and Planning - Cincinnati, Ohio If you’re looking to combine the experience of attending a large NCAA division-1 school with a high-quality design program and want to have a chance to take courses in many different disciplines, the University of Cincinnati’s College of Design, Architecture, Art and Planning might be a good fit for you! Unlike many other programs, which offer a BFA, the University of Cincinnati offers a BS in Communication Design as their graphic design degree. Many students go on to work in the healthcare industry, for governments, or for NGOs. So if you’re interested in design in those fields, this school is an excellent choice. See here for our expert admissions requirements for University of Cincinnati (note that this applies to the school as a whole and not specifically to the College of Design, Architecture, Art and Planning). Acceptance Rate: 73% (whole university) Degree Offered: BS in Communication Design California College of the Arts (CCA) - Oakland, CA CCA offers a BFA in Graphic Design that prepares students to work in multiple design disciplines. It also has a robust internship program for fourth-year students that guarantees you’ll graduate with hands-on, real-world professional experience. Additionally, CCA has a focus on social justice-oriented and socially conscious design practice. Essentially, students get a little bit of everything: a wide skill set, professional experience, and social consciousness. See here for our expert admissions requirements for California College of the Arts. Acceptance Rate: 81% Degree Offered: BFA in Graphic Design Yale University School of Art- New Haven, Connecticut If you want an Ivy League education as well as excellent preparation to work as a graphic designer, Yale is the dream school for you! Students major in art with a specialization in graphic design and receive a BA degree. Interested students should be aware that they will need to apply for admission to the major in their sophomore year. As with many other programs at Yale, the graphic design program is very focused on the craft and theory of design as opposed to its more practical and commercial applications. Therefore, this program is best for students whose interests are academic and artistic as opposed to technical and/or commercial. See here for our expert admissions requirements for Yale University. Acceptance Rate: 7% (whole university) Degree Offered: BA in Art specializing in graphic design Plus, Yale also has snowy New England winters. College for Creative Studies - Detroit, Michigan The College for Creative Studies offers a BFA in Graphic Design. They have a unique focus on â€Å"experience design,† or immersive, multimedia design experiences. If this interests you, CCS is the place to go, as programs focused on experience design are few and far between. CCS also has an institution-wide focus on community engagement. Graphic design alumni have worked for Dreamworks, Google, Nike, Disney, Fox, Microsoft, and universities and libraries. Many have founded their own design firms, too. See here for our expert admissions requirements for the College for Creative Studies. Acceptance Rate: 39% Degree Offered: BFA in Graphic Design School of the Art Institute of Chicago (SAIC)- Chicago, IL School of the Art Institute is the school associated with Chicago’s notable Art Institute museum. SAIC offers a BFA in Visual Communication Design, with a focus on both physical and virtual design mediums. The department facilitates student freelance work and internships to ensure that students graduate with real professional experience. The department also hosts an annual lecture series of visiting designers doing innovative work in the field. And, of course, the campus is located in the heart of downtown Chicago, a city home to many cultural and art institutions. See here for our expert admissions requirements for the School of the Art Institute of Chicago. Acceptance Rate: 71% Degree Offered: BFA in Visual Communication Design Also, Chicago has the bean- I mean, Cloud Gate. Solid Programs At these schools, name recognition is on the lower side, but you’ll get a solid educational foundation from which to launch your graphic design career. Ringling College of Art and Design - Sarasota, FL Ringling doesn’t have quite the name recognition of many schools further up on this list, but it does have a solid, well-rounded program. The school offers a BFA in Graphic Design that aims to turn students into â€Å"visual storytellers.† Students have the opportunity to study abroad in Europe during their time at Ringling. In addition, alumni have won prestigious industry awards and work for Instagram, LinkedIn, Yahoo, Birchbox, Trader Joe’s, and leading design firms. See here for our expert admissions requirements for Ringling College of Art and Design. Acceptance Rate: 78% Degree Offered: BFA in Graphic Design University of the Arts (UArts) - Philadelphia, Pennsylvania The BFA program in Graphic Design at UArts trains students in both old and new media. Students have the chance to work on real-world, practical projects based in the wider Philadelphia area as part of their coursework. The department also hosts an annual Spring Workshop with renowned guest faculty on design topics. This is another program whose focus is more on the practical and commercial than the artistic and theoretical. See here for our expert admissions requirements for University of the Arts. Acceptance Rate: 74% Degree Offered: BFA in Graphic Design Academy of Art University- San Francisco, CA Academy of Art University’s BFA in Graphic Design is focused on the â€Å"intersection between art and commerce.† There’s also a focus on professional preparedness and creative and marketing competencies. Overall, this school is more about giving you actionable workforce skills and connections than developing your refined artistic sensibilities as a designer. See here for our expert admissions requirements for Academy of Art University. Acceptance Rate: 100% (open admissions) Degree Offered: BFA in Graphic Design Rochester Institute of Technology (RIT) - Rochester, NY The Graphic Design BFA at RIT is broad in skills education and interdisciplinary in scope. Students have unique opportunities to collaborate with other departments and disciplines on projects, particularly in technical and engineering departments. Students are also encouraged to consider â€Å"the social, ethical, and environmental impact of design.† RIT is a good option for students who are interested in the intersection between tech and design. See here for our expert admissions requirements for Rochester Institute of Technology. Acceptance Rate: 57% Degree Offered: BFA in Graphic Design Admire this very important and cutting-edge piece of graphic design. How to Choose the Right Graphic Design School for You With so many choices, it can be overwhelming to try to narrow down the field to a few programs you're really interested in. I highly recommend visiting schools, taking advantage of information sessions near you, and talking to current students and recent alumni. If you don’t know any alumni personally, try the Reddit graphic design forum! Additionally, here are some key questions to consider as you assemble your list of graphic design programs to apply to. #1: How Strong Is My Portfolio? Can I Get Into a Competitive Program? To get admitted to more competitive programs, you'll often need a strong art and design portfolio. Have you been taking art classes since you could hold a pencil, or is graphic design a relatively new interest for you? To get feedback on your portfolio, I advise taking it to any portfolio review sessions you can find. Sometimes art schools send representatives around the country to review student portfolios at portfolio review fairs, where you can get feedback from many schools in one day on how your portfolio stacks up and what you can do to strengthen it. Otherwise, try contacting your local art and design school to try to get portfolio feedback and a clearer sense of how competitive your portfolio might be. #2: Am I More Interested in the Artistic or Commercial Side of Design? Some programs, like the one at Yale, are much more concerned with the lofty and artistic side of graphic design and its theoretical applications, whereas other programs, like the School for the Visual Arts, are more focused on transforming you into a commercially prepared practitioner. One isn’t necessarily better or more useful than the other- but one might align better with your goals. Do you dream about doing experimental installations in an art museum, or of designing ads for Target? Do you want to learn how to draw contour line art or would you rather learn the seven principles of design? If the former, a more artistically oriented program might be for you. If the later, a more commercially focused option is a safer bet. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. #3: Do I Want to Attend an Art School? Graphic design programs tend to fall into two categories: those housed within specialized art schools, like RISD, and those housed within larger universities, like Carnegie Mellon. If you have your heart set on a more â€Å"traditional† college experience, you might be better off going to a larger university that offers a graphic design program. If, however, you’re interested in a smaller institution with other arts-and-design-minded folks, you might want to attend a dedicated art school instead. Additionally, if you don’t necessarily need a typical university experience but don’t want to attend a super-small institution either, consider a larger art school like SCAD. This seems like a very real and official art-school lecture. #4: Am I Interested in Interdisciplinary Studies? How About Cutting-Edge Technology? Some programs offer a lot of flexibility to explore other interests. Carnegie Mellon, MICA, and RIT, for example, all offer more flexibility in investigating other interests (particularly technological ones at Carnegie and RIT) than other, more rigid programs do. You should also consider if you want a program that’s explicitly focused on training students in new media and the most cutting-edge graphic design technologies, like the College for Creative Studies is. #5: Are There Particular Faculty I Want to Work With? Check out the faculty bios of the professors and lecturers at all of the programs you're interested in. Who’s doing the work that interests you most? Be sure to mention any faculty you’re impressed by and want to work with in your application, too! #6: Do I Want to Study Abroad? If you have your heart set on studying abroad, your options are somewhat limited. Both SCAD and Ringling have established study abroad options, but you'll likely need to do some investigation to find out whether going abroad is possible at other schools as well. #7: Do I Have Geographic Preferences? Last, but certainly not least, where do you want to live while you attend college? There are a myriad of options in California and on the east coast (NYC in particular), but you’re not necessarily limited to those locations. Many programs on this list are as far reaching as Sarasota, Florida; Chicago, Illinois; and Savannah, Georgia. If you want to go to the Big Apple, you have a lot of options. Key Takeaways: The Best Graphic Design Schools Graphic designers are involved in pretty much all of the ways we consume information: they design publishing layouts, book jackets, album art, websites, app interfaces, advertisements, event posters, company logos, and so on. Being a graphic designer involves creativity, tech-savviness, and professional acumen. If this sounds like a career you’re interested in, go to graphic design school! There are many great graphic design programs housed in art schools, large public universities, tech schools, and even the Ivy League. With this handy list, you’ll be sure to find the program that’s right for you! What's Next? Not sure about college yet? Or still picking out schools? See our guides on whether you should go to college and the best way to do college research. Need more help narrowing down your final list of schools? Learn how to choose colleges to apply to, and get tips on how many schools to apply to as well! Considering what to study and worried about your future income? Check out our list of the highest-paying college majors to help you decide whether you should study one of them. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Critical response Assignment Example | Topics and Well Written Essays - 500 words

Critical response - Assignment Example Each of these decisions has both inherent good and harm in it. Therefore, the second step is for Sam to evaluate what good or harm will be obtained from each action and who will be affected. If he keeps silent, then the wellbeing of a large number of people will be placed at risk and the company will keep on expanding and earning massive profits. If he breaks the confidentiality agreement and exposes the company then the public will be informed and harm will be prevented, but the company will suffer serious losses, he will lose his job and throw his family into financial instability once more. Hence, Sam, being a utilitarian and believing that the ‘end justifies the means’ will choose to keep silent, saving the company, as well as himself and his family. For Sam, the greatest good is the one that will benefit his family and, indirectly, the company. He will not sacrifice his job and his family for things that are out of his control, such as the people choosing to buy cigarettes from Greyarea. They have their own choice, and Sam has his own. If Sam is a Deontologist, then he will definitely break the confidentiality agreement and expose the unethical actions of Greyarea, regardless of the consequences to him, to his family, to the company, and to other stakeholders. Deontology is duty-based ethics and it claims that individuals are morally obliged to make decisions or act based on a specific set of rules and ideals irrespective of outcome (Alavudeen et al. 40). Thus, Sam, being a deontologist, knows that what the company is doing is immoral, for it deceives and cheats the public. And so, based on such knowledge alone, of such discovery that the company is unethical, Sam will carry out his moral duty, and that is to inform the public about the company’s unethical behavior. Sam will do something about the situation out of respect for the moral or ethical codes and out of

War vietnam-Iraq Essay Example | Topics and Well Written Essays - 750 words

War vietnam-Iraq - Essay Example These two conflicts while located in different regions of the world have a lot in common as well as a lot different. For the Vietnamese however the conflict had been continuous since 1945 when the Viet Minh began a campaign against French troops based in Haiphong. It was not until the Viet Minh attacked Dien Bien Phu and decimated the French forces that the United States started to send political convoys over.1 In 1961 President John F. Kennedy orders support for the South Vietnamese and begins to send military advisors and support personnel. The first official combat mission conducted by the United States against the Vietcong was 12 January 1962 where United States Helicopters were used to fly South Vietnamese to Saigon in an attack. This also marked the beginning of a ten year conflict that resulted in more than 3 million American serving in the war, 58,000 American dead, and over 2000 missing in action.2 The war while officially over in March of 1973, actively carried on until 30 April 1975 and for many veterans is still raging internally. Similar Iraq has been in conflict both internally and with external powers since 1920 and the fall of the Ottoman Empire. The United States did not become directly involved until Iraq invaded Kuwait in 1990. On 9 August 1990 United States troops land in Saudi Arabia and in January 1991 the Persian Gulf conflict began. Between 1991 and 2002 when the United States launched their next full campaign against Iraq, the United States attempted to peacefully end the hostilities but the President Saddam Hussein continues to disobey the regulations and puts Iraq on President Bush’s axis of evil list. On 11 October 2002 the United States congress authorized an attack on Iraq. That next spring on 19 March 2003 President Bush declares war. While as of December 2011 the United States is not actively engaged at war in Iraq, there are still military and political advisors to aid the Iraqi military and government. To date more than 4,400 soldiers have been killed. The Vietnam conflict enlisted those soldiers straight out of high school who thought that their government was right and the war was just.3 It was not until the soldiers hit ground that they realized that corruption, lies, and manipulation were more important than the mission. The mission was to liberate the South Vietnamese against the communist North. The truth was that women, children, and other civilians were being killed in the process. This was the first war that a large number of civilians were killed on a daily basis. Rather the reasons were greed, hatred, or accident, soldiers started to realize that this was not their father’s war. The media while censored was still able to get many of these images back to the United States were the civilian attitude of the war changed. The Iraqi conflict was similar in that many people believed both military and civilian that this was a righteous conflict. Protecting an ethnic group of people from a warlord seemed worthy. As the conflict continued, especially with George W. Bush as President it became clear that this war was not just about cleaning out a bad government but there also ulterior motives. Gas, national resources, and money were all involved in this seemingly straight forward conflict. Soldiers coming home from this conflict are having the same

Marketing campaigns of pepsi versus coca cola internationally Dissertation

Marketing campaigns of pepsi versus coca cola internationally - Dissertation Example However the weakened buying power of the consumer has also affected the consumer goods and Fast Moving Consumer Goods (FRMCGs). This is because in general due to reduced jobs and lack of earning opportunities the consumers have reduced their spending on luxury items. This is even more evident in weaker economies and badly hit markets. As can be expected with an economic downturn, the reduced demand leads to more vigorous sales tactics. The companies try to increase sales or keep the sales levels on pre recession levels by introducing newer products. Many industries even face their worst nightmare of price wars. In order to increase sales the competitors try to reduce their gross profit margins. This strategy however mostly leads to suffering of the entire industry. The cola industry has evolved much over the last few decades. There was a time when the cola wars were in their full might. The competition between Coca Cola and Pepsi is an old rivalry. The battle for international domina nce is now not being fought in United States or Europe. This was the case during the cola wars. The new turf for this battle is none other than the emerging markets with their large populations and booming economies. The two giants have deployed interesting and diversified marketing strategies to dominate global markets. The term diversified here describes the unique strategies adopted for each different region. A very interesting example is the diversified portfolio of Pepsi China which will be studied and analyzed in detail. Literature Review Pepsi and Coca Cola (Coke) have always been at war with each other and this war has made their numerous encounters known as The Cola Wars. Today, both brands are well recognized all over the world where everyone has heard of the both brands at least once in their life. Whether its intense penetration strategy by flooding the market with their drinks or branding the logo on events and even celebrities, these two cola drinks have made sure peop le never get tired of them. It’s interesting to see how the two launched themselves initially and later transformed themselves into global warriors. Both used different strategies for this purpose and even though both of them have had their ups and downs, they have remained persistent which has left the brand impression on the minds of the masses. The very first marketing campaign in 1969 that Pepsi launched was based on the idea to attract youth and the young generation so that the drink would have something â€Å"cool† to associate themselves with (Bachmeier, 2009). The slogan â€Å"You’re in the Pepsi Generation† led the brand itself later on as well when the company continued to associate itself with the media and the popular entertainment figures so that it can maintain its hip image. Pepsi’s association with Michael Jackson and his famous Billie Jean song was one of the best decisions that the brand made which led the drink to be propelled to unlimited heights. The slogans of 1984 till 1997 which played on the notions of being young and hip made the brand launch itself with the same theme outside its physical borders as well geographically. With the logo of the â€Å"

S.W.O.T. Analysis of Kroger Co Term Paper Example | Topics and Well Written Essays - 1250 words

S.W.O.T. Analysis of Kroger Co - Term Paper Example There are 2,461 multidepartment stores and supermarkets owned by Kroger, and 954 of them have fuel centers. Apart from the supermarkets, Kroger operates 375 fine jewelry stores and 784 convenience stores (GlobalData, 2012). All the jewelry stores of Kroger are located in malls, which are situated in leased locations. Eighty-three convenience stores are operated under franchise agreements. Close to 51 percent of the convenience stores managed by subsidiaries were initially operated by company-owned facilities. The convenience stores provide a limited variety of general merchandise and an assortment of staple food, and, in general cases, sell gasoline. Kroger’s supermarkets stock an average of 11,000 private label items. The company also operates 39 manufacturing plants. The plants consist of 10 bakery or deli plants, 17 dairies, 3 beverage plants, two cheese plants, two meat plants, and 5 grocery product plants. The supermarkets are usually operated under format, which entail c ombination drug and food stores (combo stores), price impact warehouses, marketplace stores, and multi-department stores (Thomson Reuters, 2012). SWOT Analysis Description SWOT analysis is described as a strategic planning tool utilized in the assessment of strengths, weaknesses, opportunities, and threats (SWOT) involved in a business venture or in a project. It entails specifying the aim of the project or the business venture and recognizing the external and internal factors that are unfavorable and favorable to accomplishing that objective. The purpose of any SWOT analysis is to recognize the main external and internal factors that are crucial to accomplishing the objective. SWOT analysis categorizes main pieces of information into two major classes, internal and external factors. Internal factors include the weaknesses and strengths internal to the company or the organization. External factors entail the threats and opportunities presented by the outside environment (Research an d Markets, 2012). The internal factors can be seen as weaknesses or strengths depending on their effect on the objectives of the organization. It is important to note that what may look, as strength to one objective can be a weakness for another objective. The factors may entail all the 4P’s (product, place, price, and promotion), finance, personnel, and manufacturing capabilities. The external factors may include technological change, socio-cultural changes, legislation, competitive position, changes in the marketplace, and macroeconomic matters. A matrix is used to represent the results of the SWOT analysis. However, SWOT analysis has its weaknesses. For instance, it may tend to influence companies or organizations to gather lists rather than reflect on what is crucial in accomplishing objectives. The resulting lists presented are not critical and lack clear prioritization. For instance, weak opportunities can appear to balance the strong threats (Research and Markets, 2012 ). SWOT Analysis of Kroger Co. Strengths Kroger Co. has passed through the economic recession with little success because of its strong market position. Kroger held the first and second market share position in 39 out of the 42 major markets in the year 2009. The company’s brand equity offers a strong competitive advantage over the other companies. In 2009, it was listed 82nd in Global 500 Brand Raking. This strength will continue serving the

International Security in the Global Era Essay Example | Topics and Well Written Essays - 1250 words

International Security in the Global Era - Essay Example The more popular of these theories, the realist and the neoliberal, however, have failed to provide a comprehensive understanding, or interpretive guideline, for state behaviour or, in fact, articulate a workable methodology for the enhancement of global security. Given the fact that both schools provide partial answers to the question at hand, one may argue that a more comprehensive understanding of the componential elements of global security is predicted upon the amalgamation of their arguments and interpretations. Neoliberals/liberals and realists/neorealists are locked in a perennial debate over the manner in which states define global/national security and the motivators for state behaviour within the international context. As Jervis (1999) notes, the primary area of contention between realists and liberals pertains to the source of inter-state conflict and whether it is engendered by relative or absolute gains. Identifying the state as a sovereign actor and the most important unit within the global context, realists maintain that states act towards the fulfilment of absolute gains. Within the parameters of the articulated understanding, realism assumes that conflict, rather than cooperation, is the distinguishing feature of inter-state relationships (Jervis, 1999). Concurring with Jervis' (1999) assessment of the neorealist/realist school's perception of the motivators for state behaviour, Wendt (1992) adds that the explicated perception is fundamentally predicated on the realist conceptualisation of both the international order as anarchic and of human nature as predatory. The realist tradition quite simply maintains that within the absence of a supra-state global institution as would govern state behaviour, states act towards the fulfilment of their self-defined interests, often operating in a predatory fashion, because they can (Wendt, 1992). Accordingly, and as Wendt (1992) states, realists primarily define the global order as a "self-help" system (p. 392) insofar as state actors therein are largely free to fulfil, or at least attempt to fulfil, their ambitions, often to the detriment of other states. The liberal/neoliberal tradition is, seemingly, sharply distinguished from the above insofar as it tends towards the assumption that global system is institutionalised and that state behaviour therein is not only governable but is naturally inclined towards cooperation. Both Jervis (1999) and Wendt (1992) highlight this particular neoliberal assumption and, to a degree, are supportive of it. Wendt (1992), for example, notes that the neoliberal school is fundamentally realist and rational insofar as it recognises the existence of anarchy, contrary to the neorealist assumption that neoliberals dispute this particular characteristic of the global order but, maintains that this does not function as an obstacle towards cooperation. In fact, those realists who concede to the anarchic nature of the global order contend that this functions as a motivator for cooperation and the creation of global institutions, insofar as rationality dictates that the former and the latter combine to enhance