Behavioral ad Targeting

Question: Discuss about the Behavioral ad Targeting. Answer: Behavioral ad targeting for online marketing This process defines a range of techniques and technologies for online marketing. It is mainly used by the online advertiser or publishers where their exact aim is to increase the effectiveness of advertising. Moreover behavioral targeting mainly uses the information which is collected from different websites (Weller Calcott, 2012). This process can be used to develop the online marketing of any organization by using proper behavioral and targeting strategies. Customer acquisition In the field of marketing and advertising, customer acquisition is the term which is used to describe the policy of introducing new customers to a particular product or brand. This process is related to the investment which is made and also on the return of the investment. Behavioral ad targeting considers customer acquisition in the field of online marketing as every strategy is taken depending on the demand of the customers only. Brand awareness Brand awareness can be concluded as the recognition of the consumers, such as the availability and the existence of a product or service of a particular company. Moreover, it is an important way of emphasizing the specification of any particular product which differentiates the product from the others (Rossiter, 2014). Practical example Levi Strauss Co. is one of the leading companies in the world. The main success in this endeavor is based on their strategies which taken in the field of online marketing and offline is well. They have reached to the particular demand of every customer which has helped them to increase their customer acquisition as well as their brand awareness. References Rossiter, J. (2014). Branding explained: Defining and measuring brand awareness and brand attitude.J Brand Manag,21(7-8), 533-540. https://dx.doi.org/10.1057/bm.2014.33 Weller, B. Calcott, L. (2012).The Definitive Guide to Google AdWords. Dordrecht: Springer.